Caitlin Kim

A product designer with 4+ years of experience, designing digital care that creates real-world impact

Driving Growth Through Homepage Redesign

Redesigned the homepage to make 300+ services easier to discover, creating an accessible patient experience that boosted engagement and increased bookings.

Engagement

35%

Bookings

+18%

Driving Growth Through Homepage Redesign

Redesigned the homepage to make 300+ services easier to discover, creating an accessible patient experience that boosted engagement and increased bookings.

Engagement

35%

Bookings

+18%

Driving Growth Through Homepage Redesign

Redesigned the homepage to make 300+ services easier to discover, creating an accessible patient experience that boosted engagement and increased bookings.

Engagement

35%

Bookings

+18%

Faster, Smarter Patient Check-In

Designed a new check-in experience from the ground up, bringing a 0 → 1 iPad kiosk system to life. The goal was to reduce front desk burden and improve data accuracy in busy clinic environments.

User Satisfaction

95%

User Retention

70%


Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Engagement

35%

Bookings

+18%

Faster, Smarter Patient Check-In

Designed a new check-in experience from the ground up, bringing a 0 → 1 iPad kiosk system to life. The goal was to reduce front desk burden and improve data accuracy in busy clinic environments.

User Satisfaction

95%

User Retention

70%


Reducing Referral Time by 86%

Built a 0 to 1 internal tool that centralized subspecialty info, provider notes, and insurance rules. Transformed a 4-step process across 3 platforms into one seamless workflow.

Efficiency

+86%

Accuracy

+40%

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Engagement

150%

Bookings

+18%

Reducing Referral Time by 86%

Built a 0 to 1 internal tool that centralized subspecialty info, provider notes, and insurance rules. Transformed a 4-step process across 3 platforms into one seamless workflow.

Efficiency

+86%

Accuracy

+40%